| SMO SEM Process |
Silver SMO |
Gold SMO |
Platinum SMO |
| Social Bookmarking |
50 |
70 |
120 |
| Social Media Networking |
| facebook |
Y |
Y |
Y |
| twitter |
Y |
Y |
Y |
| linkedin |
- |
Y |
Y |
| Myspace |
- |
Y |
Y |
| Other relevant Social Media Sites as per reauirement* |
5 |
7 |
10 |
| Video Marketing & Promotion (Videos provided by client) |
| Number of Videos |
1 |
1 |
2 |
| Video Optimization |
Y |
Y |
Y |
| Youtube |
Y |
Y |
Y |
| Metacafe |
Y |
Y |
Y |
| AOL |
Y |
Y |
Y |
| other video sharing sites (for each video) |
- |
10 |
15 |
| Blogging |
| Blog Setup |
|
| Wordpress/Blogger |
Y |
Y |
Y |
| (Wordpress blog integration on site domain) |
- |
- |
Y |
| Blog Optimization (Navigation/Subscribe option/Plugin) |
Y |
Y |
Y |
| Blog Post Updation |
4 (Provided by client) |
4 |
8 |
| Blog Marketing |
- |
Y |
Y |
| Blog Commenting |
- |
Y |
Y |
| Article Promotion |
| Article Creation |
2 (Provided by client) |
2 |
4 |
| Article Submissions (for each article) |
40 |
60 |
100 |
| Press Media Exposure |
| Press Release Creation |
1 (Provided by client) |
1 |
2 |
| Press Release Submissions |
20 |
30 |
40 |
| Content Sharing Sites |
| Squidoo lens creation |
Y |
Y |
Y |
| Hubpages |
Y |
Y |
Y |
| Scribd |
Y |
Y |
Y |
| Ning |
Y |
Y |
Y |
| RedGage |
Y |
Y |
Y |
| Other relevant Content Sites |
- |
5 |
10 |
| Ad Campaign Management |
| Keyword Research |
300 |
500 |
750 |
| Number of Keywords to be focus on |
200 |
400 |
600 |
| Ad Groups Creation |
Y |
Y |
Y |
| Ad copy creation |
Y |
Y |
Y |
| A/B Ad Copy Testing |
Y |
Y |
Y |
| Geo Targeting |
Y |
Y |
Y |
| Local Search Campaigns |
Y |
Y |
Y |
| Day Parting |
Y |
Y |
Y |
| Budget Management |
Y |
Y |
Y |
| Bid Management |
Y |
Y |
Y |
| Landing page consultation |
1 |
2 |
5+ |
| Ad Group Monitoring |
| Google Analytics code setup |
Y |
Y |
Y |
| Funnel Tracking |
- |
|
|
| Traffic Statistics |
Y |
Y |
Y |
| Conversion Tracking |
Y |
Y |
Y |
| ROI Management |
Y |
Y |
Y |
| Search Engine Optimization |
| Website Structure Analysis & Optimization |
Y |
Y |
Y |
| Number of Pages to be Optimized |
6 |
10 |
15 |
| 301 Redirect |
Y |
Y |
Y |
| Header Tags Optimized |
Y |
Y |
Y |
| Internal Link Structuring & Optimization |
Y |
Y |
Y |
| SEO Friendly Navigation |
Y |
Y |
Y |
| Content Optimization |
Y |
Y |
Y |
| Keyword Density Analysis |
Y |
Y |
Y |
| Keyword Proximity Analysis |
Y |
Y |
Y |
| Keyword Prominence Analysis |
Y |
Y |
Y |
| Meta Tag Creation & Optimization |
Y |
Y |
Y |
| Anchor Text Optimization |
Y |
Y |
Y |
| Image Alt Tags Creation & Optimization |
10 Images |
25 Images |
50 Images |
| Robots.txt Creation / Analysis |
Y |
Y |
Y |
| HTML Sitemap Creation |
Y |
Y |
Y |
| XML Sitemap Creation |
Y |
Y |
Y |
| Custom 404 Error Page Creation |
Y |
Y |
Y |
| Google Webmaster Tools |
Y |
Y |
Y |
| Bing Webmaster Tools |
Y |
Y |
Y |
| Yahoo Webmaster Tools |
Y |
Y |
Y |
| Alexa/Compete Account Creation |
Y |
Y |
Y |
| Google Analytics Setup |
Y |
Y |
Y |
| Reports |
| ROI Analysis |
- |
Y |
Y |
| Weekly Report |
- |
Y |
Y |
| Customer Support |
| Email support |
Y |
Y |
Y |
| Chat support |
- |
Y |
Y |
| Monthly Cost |
Rs. 20,000 |
Rs. 25,000 |
Rs. 30,000 |
